📋 Project Overview
A fast-growing online fashion retailer selling women's clothing across the UK and Europe was almost completely invisible in organic search — stuck on page 4–5 for the keywords their ideal customers searched every day. Their organic channel was generating less than £8,000 per month in revenue. Paid ads were their only growth lever, and cost-per-acquisition had risen 60% over 18 months.
🎯 Goal
Rank in the top 3 positions for "women's fashion online" and 15 related high-intent category keywords within 12 months — and grow organic revenue to reduce dependency on paid advertising.
🔧 Solutions
📈 Results
By month 6, the client's main keyword moved from #41 to #1 and organic revenue had grown from £8,000/month to over £200,000/month — a 2,900% increase.
Keyword ranking improvements
Final results summary
"Within 6 months our main keyword moved from #41 to #1 and we are now generating over £200,000 a month from organic search — up from £8,000. The free audit they gave us before we even became a client was more detailed than reports we paid thousands for."