Understanding the service
What is Google My Business and why does it matter?
Google Business Profile (formerly Google My Business) is your free business listing on Google. When someone searches for a product or service near them, Google shows a map with 3 business listings at the top — this is the Local 3-Pack. These three spots capture 44% of all clicks for local searches.
A poorly optimised or missing GMB profile means your business is invisible to local customers at the exact moment they are ready to buy. A fully optimised profile means you appear at the top of the map, ahead of all organic results, with your phone number, reviews and directions one tap away.
What you get
Everything included in GMB Optimisation
We audit every field of your Google Business Profile — name, category, description, attributes, service areas and hours — and optimise each one using proven ranking signals. We correct any inconsistencies that may be suppressing your rankings.
Choosing the right primary and secondary categories is one of the biggest GMB ranking factors most businesses get wrong. We research and select the optimal categories and attributes for your specific business type and target keywords.
We build a systematic process to generate more 5-star reviews from your existing customers, and manage professional responses to all reviews. Review count, recency and star rating are the top 3 signals Google uses for local rankings.
Regular Google Business Posts signal to Google that your listing is active and relevant. We create and publish weekly posts — offers, updates, events and product highlights — keeping your profile fresh and engaging.
Listings with more than 100 photos receive significantly more views. We audit your current photos, remove low-quality images, upload geo-tagged high-quality photography and create a photo upload schedule.
The Q&A section is heavily indexed by Google. We seed it with keyword-rich questions and detailed answers, and monitor and remove any competitor spam or misleading questions.
We track your map pack position across all target keywords weekly and provide a clear monthly report showing movement, GMB Insights (calls, clicks, direction requests) and what actions we are taking to continue improving.
Our methodology
Our 14-point GMB optimisation framework
Every client goes through our full 14-point optimisation checklist on day one. This is the same framework we have used to rank 200+ businesses in the local map pack.
Why Top3Results
Why businesses choose us for GMB
We have ranked 200+ businesses in the local 3-pack across restaurants, lawyers, dentists, plumbers and dozens of other industries. This is not a side service — it is a core specialism.
You see your map pack rank every week for every target keyword. No waiting for monthly reports — you always know exactly where you stand and what we are doing about it.
We handle everything — posts, photos, review responses, Q&A and continuous optimisation. You focus on running your business. We handle your Google presence.
Franchise? Multiple branches? We build separate optimised profiles for each location, each targeting its own local keywords with individual content and citation strategies.
How it works
Our GMB optimisation process
We audit your current profile against the 14-point checklist, analyse your top 3 map pack competitors and identify every gap and opportunity. You get a detailed report before any work begins.
We implement all 14 optimisation points on your live profile. Categories, attributes, description, services, photos, Q&A — everything updated to current best practices for map pack rankings.
We build your review generation process — the exact system, messaging templates and timing that generates 3–5× more reviews from existing customers without it feeling forced or awkward.
Weekly posts, photo uploads, review responses and continuous profile monitoring. We keep your profile active, respond to all Google questions and flag any suspicious competitor activity immediately.
Every week you receive your map pack positions for all target keywords. Every month a full GMB Insights report — calls, website clicks, direction requests and photo views — so you see the real business impact.
Proof it works
GMB results from real clients
"We went from position #7 to #1 in the map pack in 8 weeks. Calls from Google doubled and walk-ins from Maps increased by 60%."
"Profile views went up 340% and direction requests tripled. We are now the most visible legal practice in our area on Google Maps."
"All 12 of our franchise locations are now in the local 3-pack. The multi-location GMB strategy was exactly what we needed."
Common questions
Google My Business — FAQs
Keep exploring