Why reviews drive rankings
Reviews are a direct Google Maps ranking signal — and a conversion signal.
Google uses three factors to determine local map pack rankings: relevance, distance and prominence. Reviews — their quantity, recency, average rating and diversity of keywords used — are the primary signal for prominence. A business with 200 recent five-star reviews consistently outranks a competitor with 15, even with superior proximity and category optimisation. Beyond rankings, reviews are also the #1 factor in local conversion decisions — 93% of consumers say reviews affect their purchasing decisions.
What we deliver
Review generation and management
We design and implement a systematic review request process — post-purchase email sequences, SMS follow-ups, QR codes and in-person request scripts — that consistently generates new reviews from satisfied customers on Google, Trustpilot and relevant industry platforms.
Google rewards businesses that respond to reviews — both positive and negative. We manage professional, timely responses to all your reviews, reinforcing positive sentiment and handling negative reviews in a way that demonstrates professionalism and builds prospective customer trust.
Optimising your profiles on Google Business, Trustpilot, Yelp, TripAdvisor and industry-specific platforms to maximise review conversion — the right ask at the right moment increases review generation rates by 40–70%.
Implementing AggregateRating schema on your website surfaces your review scores as star ratings in Google SERPs — dramatically increasing click-through rates and building trust before prospects even visit your site.
Our process
Building your review profile systematically
We assess your current review count, rating and velocity against your top 3 local competitors to define the target we need to achieve for map pack dominance.
We design a multi-channel review request system — emails, SMS, in-app prompts, QR codes — tailored to your customer journey and business type.
We implement the system across your customer touchpoints and train your team on the in-person review request process.
Monthly review monitoring across all platforms, professional response to all new reviews, and monthly reporting on review velocity, rating trend and impact on local rankings.
Common questions
Review management FAQs
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