Lower CPCs.
Less competition. More profit.

While everyone fights over Google Ads, Bing advertisers enjoy CPCs 30–50% lower, older and higher-income audiences, and less advertiser competition in most categories. Microsoft Advertising is the most overlooked paid channel in digital marketing — and we are here to change that for your business.

30–50%Lower CPCs than Google Ads on average

40+Years avg age of Bing user — high purchasing power

$700/moManagement from (ad spend paid to Microsoft)

The Bing opportunity

900 million monthly searches. 30–50% lower CPCs. Most of your competitors are ignoring it.

Microsoft Bing powers search across Bing.com, Yahoo, MSN, Microsoft Edge and Cortana — reaching over 900 million monthly searches in the US and UK alone. Bing users skew older (40+ average age), more affluent, more likely to be B2B decision-makers, and more likely to use a desktop (indicating purchase intent rather than casual browsing). This demographic is particularly valuable for financial services, B2B software, insurance, travel, home improvement and luxury goods.

Because most advertisers focus exclusively on Google, Bing auction competition is significantly lower in most categories — leading to CPCs that are 30–50% lower for equivalent intent. Combined with Microsoft Ads' seamless import from Google Ads accounts, setting up a Bing campaign is often the highest-ROI paid advertising investment available for existing Google Ads advertisers.

What we manage

Microsoft Advertising management

Google Ads Import & Optimisation

We import your existing Google Ads campaigns into Microsoft Advertising, then optimise for Bing's specific audience and auction dynamics — adjusting bids, negative keywords and ad copy to match Bing user behaviour.

Microsoft Audience Network

Display and native advertising across MSN, Outlook, Microsoft News and other Microsoft properties — reaching high-value audiences with visual ads outside the search environment.

Bid Strategy & CPC Optimisation

Bing's auction dynamics are different from Google's — optimal bid strategies often differ significantly. We tune bidding specifically for Microsoft Advertising's algorithms and auction environment.

Weekly Reporting

Weekly performance reports covering impressions, clicks, CTR, CPC, conversions and ROAS — benchmarked against your Google Ads performance to demonstrate the incremental value of the Bing channel.

Common questions

Bing Ads FAQs

Is Bing advertising worth it?

For most businesses, yes — especially if you are already advertising on Google. Bing search volumes are typically 20–35% of Google's in most categories, CPCs are 30–50% lower, and Bing's audience skews older and more affluent. The ROI case depends on your specific category and target audience — which we assess in your free audit.

How quickly can we launch Bing Ads if we already have Google Ads?

Very quickly. Microsoft Advertising allows one-click import of Google Ads campaigns, including keywords, ad copy, targeting and bid strategies. We typically have a working Bing Ads account live within 5–7 business days of engagement.

Do you need a separate budget for Bing vs Google?

Yes — Bing Ads is a completely separate platform with its own budget. However, because CPCs are lower, a smaller Bing budget can often generate comparable search impression volume to a larger Google Ads budget in the same category.

Related services

Lower CPCs.
Less competition. More profit.

900 million monthly searches. 30–50% lower CPCs. Most of your competitors are ignoring it.

Microsoft Advertising management

Bing Ads FAQs

Complete your paid strategy

The paid channel most of your
competitors are ignoring.

Lower CPCs.Less competition. More profit.

900 million monthly searches. 30–50% lower CPCs. Most of your competitors are ignoring it.

Microsoft Advertising management

Bing Ads FAQs

Complete your paid strategy

The paid channel most of yourcompetitors are ignoring.

Lower CPCs.
Less competition. More profit.

The paid channel most of your
competitors are ignoring.