LinkedIn Ads

Reach decision-makers
by name and title.

LinkedIn is the only platform where you can target by exact job title, company, seniority level and industry simultaneously. For B2B and professional services, it is the highest-quality lead generation channel available. We manage campaigns that reach the people who actually make buying decisions.

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900M+LinkedIn members in 200 countries
4×Higher lead conversion rate vs other social platforms
$1,200/moManagement from (ad spend to LinkedIn)
LinkedIn Ads · B2B targeting900M+ audience
CMO · VP MarketingCompany 50–5KSaaS · FinanceDirector+
Sponsored Content
Brand awareness + leads
£62 CPL
0.56% CTR
Lead Gen Forms
£48 CPL
0.98% CTR
Message Ads
£38 CPL
3.2% CTR
Avg CPL
£48
Conv rate
4×
From
£1,200/mo

Why LinkedIn for B2B

The only platform that targets buyers by job title and company.

LinkedIn is uniquely positioned for B2B advertising. Unlike Facebook or Google, which infer audience characteristics from behaviour and interests, LinkedIn has verified professional data — actual job titles, company names, seniority levels and industries that members have self-reported. This makes it the most precise targeting platform for reaching specific decision-makers in specific organisations.

What we manage

LinkedIn campaign types

Sponsored Content

Native ads in the LinkedIn feed targeting your ideal buyer persona by job title, company size, seniority and industry. Available in single image, carousel, document and video formats.

Message Ads (InMail)

Personalised messages delivered directly to LinkedIn inboxes of target prospects. Higher response rates than email outreach for the right offer — particularly effective for event invitations, demo requests and content downloads.

Lead Gen Forms

Pre-filled forms that capture prospect information without requiring them to leave LinkedIn — significantly higher conversion rates than driving traffic to landing pages. Ideal for ebook downloads, webinar registrations and demo requests.

Retargeting & Matched Audiences

Retargeting campaigns for LinkedIn users who have visited your website, engaged with your content or match your customer list. Account-Based Marketing (ABM) campaigns targeting specific company lists.

Our process

How we manage your LinkedIn campaigns

01
Audience mapping

We map your ideal customer profile to LinkedIn's targeting options — job title combinations, company size filters, seniority levels and industry categories — to build the most precise audience possible.

02
Campaign build

Campaign structure, ad format selection, creative brief development, Lead Gen Form configuration and conversion tracking setup.

03
Bi-weekly optimisation

Audience performance analysis, creative rotation, bid adjustments and Lead Gen Form conversion rate optimisation every two weeks.

04
Monthly reporting

Cost per lead, lead quality scoring, pipeline contribution and strategic recommendations for the following month.

Common questions

LinkedIn Ads FAQs

LinkedIn CPCs are typically 2–5× higher than Facebook or Google Display. However, lead quality is also significantly higher — the leads you get from LinkedIn are actual decision-makers at real companies, not just anyone who clicked an ad. For B2B with deal sizes above $5,000, the economics almost always work in LinkedIn's favour.
We recommend a minimum ad spend of $2,000/month to gather sufficient data for effective optimisation. LinkedIn's minimum daily budget requirements and higher CPCs mean smaller budgets generate too little data to optimise meaningfully. The sweet spot for most B2B businesses is $3,000–$8,000/month in ad spend.
Both — but with different campaign types. Sponsored Content is effective for awareness and thought leadership. Lead Gen Forms are designed specifically for lead generation and consistently outperform website conversion campaigns in cost per lead. We typically run both in parallel for comprehensive funnel coverage.

Related services

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Content Marketing

Thought leadership content

AI Visibility

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Reach your B2B audience

LinkedIn Ads that reach
the right people.

Get a free LinkedIn Ads audit — we assess your target audience, benchmark costs for your sector and show you whether LinkedIn would deliver positive ROI for your business.

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