Why TikTok Ads now
Lower CPMs, high intent, massive reach — before it gets crowded.
TikTok's advertising platform is still significantly less competitive than Meta or Google — meaning lower CPMs and better cost-per-acquisition for brands that move now. The platform's algorithm-driven feed (rather than social graph-driven) means new advertisers can reach large audiences immediately, without years of organic following-building. For DTC brands selling visual consumer products, TikTok's combination of shoppable content, creator culture and algorithm reach makes it one of the highest-potential paid channels available in 2025.
What we manage
TikTok campaign types
Native video ads that appear in the For You Page feed — indistinguishable from organic content when done correctly. We develop the creative brief, write scripts, advise on production and optimise based on completion rate and conversion data.
Boost existing organic posts (yours or creators') as paid ads — maintaining the authentic creator aesthetic while paying for reach and conversion tracking. Highly effective for DTC brands working with UGC creators.
Product-linked campaigns that enable direct purchase from within the TikTok app. We manage product catalogue setup, shoppable video campaigns and conversion optimisation for TikTok Shop.
Retargeting sequences for users who have engaged with your TikTok content or visited your website, and Lookalike Audiences built from your best customers for top-of-funnel scaling.
Our process
How we launch and grow TikTok campaigns
We assess your existing content, product visual appeal, and competitor presence on TikTok to identify the creative angles and formats most likely to perform for your brand.
Creative brief development, script writing, campaign structure and pixel setup. We advise your creative team on what to produce — or connect you with UGC creators if needed.
We launch with 3–5 creative variations, monitor performance at the hook, body and CTA level, and quickly identify and scale what works.
Weekly creative performance analysis, budget scaling of winning ads, audience expansion and monthly strategy review.
Common questions
TikTok Ads FAQs
Related services