Google still drives 60% of all web traffic. But the way it ranks pages has fundamentally shifted — and the brands winning in 2025 are the ones who understood the change before their competitors did. We build SEO strategies that rank on Google and get cited by ChatGPT, Gemini and Perplexity.
The shift you need to understand
The fundamentals of SEO — authority, relevance, trust — haven't changed. What changed is how Google measures them, and the fact that your content now needs to satisfy both search algorithms and AI language models.
Our SEO services
From technical foundations to AI visibility — we cover the complete search landscape so no channel is left unoptimised.
Site architecture, Core Web Vitals, crawlability, indexing, schema markup and JavaScript SEO. The engine that makes every other SEO investment work.
Keyword research, content optimisation, semantic relevance and entity optimisation. We write content that ranks on Google and gets cited by AI models.
Editorial backlinks from high-DR publications, digital PR campaigns and guest posting. Links that build Domain Authority and AI citation signals simultaneously.
Google Business Profile optimisation, map pack rankings, local citations and review management. Dominate local search and voice assistants for near-me queries.
Get your brand cited in ChatGPT, Gemini and Perplexity answers. Own Google's featured snippets, PAA boxes and voice search results. The future of SEO.
Product page optimisation, category architecture, structured data for rich results and schema markup. More organic traffic to pages that convert.
SEO at scale — multi-site strategy, international SEO, large-scale content programmes and enterprise CMS integration. Built for complex organisations.
Hreflang implementation, multi-region strategy, localised content and international link acquisition. Rank in every market you serve.
Why integrated SEO wins
No amount of content or links will compensate for a site Google can't crawl, index or render correctly. Technical SEO is always first.
Google and AI models both reward brands that demonstrate deep expertise across a topic cluster. Thin content ranks for nothing.
Backlinks remain Google's strongest trust signal. Brand mentions and citations across authoritative sources are increasingly weighted by both Google and AI models.
Brands that appear in AI-generated answers see secondary organic traffic increases. AI citations drive direct brand searches — which Google interprets as brand authority.
Proof it works
“From 8,400 to 34,600 monthly organic sessions. Three service pages ranking #1 for high-intent keywords worth $240k in paid ad equivalent.”
“Ranked #1 for their primary keyword in 14 weeks after a full technical and on-page audit. Map pack top 3 in 6 weeks.”
“Every £1 spent on SEO returned £4.80 in organic revenue. Total organic revenue grew from £180k to £640k year-on-year.”
Common questions
Start today
Get a free SEO audit — we analyse your current rankings, technical health, AI visibility and competitor gaps, then show you exactly what it would take to reach position one.