The new search landscape
Search has fundamentally changed.
Has your strategy?
Traditional SEO was built around one behaviour: people type a query into Google, scan a list of blue links, and click the most relevant one. That behaviour is disappearing fast. Today, millions of searches happen inside ChatGPT, Gemini, Perplexity and voice assistants — and they return one answer, not ten links. If your brand is not that answer, you receive zero visibility and zero traffic from that search.
AI Visibility is the practice of ensuring your brand appears in these AI-generated answers. It requires a fundamentally different approach to content, authority and structured data than traditional SEO. We built our AI Visibility practice two years ago, giving our clients a significant head start over competitors who have not yet adapted.
Two disciplines, one goal
GEO and AEO — what's the difference?
Generative Engine Optimization
Getting your brand cited and recommended by AI language models like ChatGPT, Gemini and Perplexity when users ask questions related to your industry, products or services.
Answer Engine Optimization
Capturing Google's structured answer formats — featured snippets, People Also Ask boxes, voice search results and knowledge panels — so your content is surfaced before any organic listings.
Platforms we optimise for
7 AI platforms. One strategy.
The world's most used AI assistant. Getting cited in ChatGPT responses delivers brand visibility to over 100 million daily users.
Integrated across Google Search and Android. Gemini AI Overviews are replacing the top positions on many search results pages.
The fastest-growing AI search engine. Perplexity cites sources directly, making it one of the highest-quality referral sources.
Position Zero — the answer box above all organic results. Captures 8% of all clicks and dramatically increases brand authority.
Voice search reads one answer aloud. If your content is not optimised to be that answer, you are invisible to billions of voice queries.
PAA boxes appear in 43% of all Google searches and expand to show your content before the user even scrolls to organic results.
What you get
Everything included in AI Visibility
AI Visibility Audit
We test your brand across all major AI platforms — asking the questions your potential customers ask — and document exactly which competitors are appearing in AI answers where you are not. This becomes your baseline for measuring progress.
AI-Optimised Content Strategy
Language models favour content that is authoritative, well-cited, clearly structured and directly answers specific questions. We audit your existing content and create a strategy to rewrite and expand it to match the patterns AI models cite most.
Schema Markup & Structured Data
We implement comprehensive schema markup — FAQPage, HowTo, Article, Organization, Product and more — giving AI systems and Google's algorithms clean, machine-readable signals about your content's authority and relevance.
LLM Citation Building
AI models cite brands that appear frequently across trusted web sources. We build a systematic programme of getting your brand, products and expertise mentioned in high-authority publications, forums and knowledge bases that AI models pull from.
Featured Snippet & PAA Optimisation
We identify every question your audience asks where you could own the featured snippet or PAA position, then rewrite and restructure content to match Google's preferred answer formats — paragraph, list, table and step-by-step schemas.
AI Visibility Tracking & Reporting
We track your brand's appearance across all major AI platforms weekly — monitoring which queries trigger citations, which competitors are displacing you, and the trajectory of your AI visibility score over time.
How it works
Our AI Visibility process
AI Visibility Audit
We test 50+ queries related to your business across ChatGPT, Gemini and Perplexity. We document your current citation rate, identify competitor brands appearing instead of you, and analyse the content patterns that are driving those citations.
Content & Schema Audit
We audit your existing content against the factors AI models prioritise — depth, authority signals, structured formatting, citation density and direct question-answer matching. We identify every content gap keeping you out of AI answers.
Optimisation & Content Creation
We rewrite priority pages, add comprehensive schema markup, create FAQ content banks for PAA and voice search, and begin the citation building programme across high-authority web sources.
Citation & Authority Building
We place your brand across the publications, directories and knowledge bases that AI models pull from most frequently — building the citation profile that tells AI systems your brand is a trusted, authoritative source.
Monthly AI Visibility Reports
We test your AI visibility across all platforms monthly and provide a clear report showing citation rate by query category, new platforms you are appearing on, and a trend line showing your visibility score growing over time.
Proof it works
AI Visibility results
"Our brand now appears in ChatGPT, Gemini and Perplexity answers for our target keywords. Inbound leads from AI-referred traffic grew 180% in 4 months."
"Top3Results got us the featured snippet for our 3 most valuable keywords in 8 weeks. Position Zero traffic now accounts for 22% of our total organic visits."
"Voice search traffic to our site grew 65% after the AEO optimisation. We are now the answer for 'near me' searches across our entire service area."
Common questions
AI Visibility — FAQs
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