What is digital PR?
Digital PR earns links that outreach alone cannot.
Digital PR is the practice of creating content assets — original research, data studies, expert commentary, industry surveys and brand stories — specifically designed to earn coverage from journalists and editors. Unlike traditional outreach which asks for a link, digital PR gives journalists something worth covering. The result: editorial links from DR 60+ national and trade publications that are impossible to acquire any other way.
What we create
Digital PR assets that earn coverage
Surveys, data analyses and industry reports that produce newsworthy statistics journalists can cite. A well-executed data study in the right niche earns 10–30 placements from a single asset.
We position your founders and senior team as industry experts — responding to HARO queries, providing expert quotes for journalist requests and contributing commentary on trending industry topics.
Company milestones, product launches, funding announcements, partnership reveals and industry firsts all have PR value. We turn them into compelling pitches that earn coverage in relevant business and trade publications.
Our process
How digital PR campaigns work
We audit your brand's data, expertise and differentiation to identify the stories and statistics that would genuinely interest journalists in your sector.
We create the content asset — survey, data study, commentary piece or brand story — with journalist-ready formatting, clear headlines and quotable statistics.
We pitch the asset to a targeted list of journalists and editors at relevant publications — personalised pitches, correct timing and persistent follow-up.
We track every placement, monitor new links appearing in Search Console, and provide a report showing every publication, DR and link acquired from the campaign.
Common questions
Digital PR FAQs
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