Why voice search is different
Voice search returns one answer. No runner-up. No alternatives.
When someone types a query into Google, they see 10 results. When they ask a voice assistant the same question, they hear one answer — yours or a competitor's. Voice search is winner-takes-all. The brand whose content is selected as the spoken answer gets 100% of the attention. Every other brand gets nothing.
65% of voice search answers are sourced directly from featured snippets. This means the fastest path to voice search dominance is featured snippet capture — structuring your content so Google, Siri and Alexa can extract and read it as a direct, conversational answer.
What we optimise
Voice search optimisation — what we do
Conversational Keyword Research
Voice queries are 3–5× longer than typed queries and phrased as natural questions. We identify the exact conversational questions your customers ask their voice assistants — "Who is the best X in Y?" "How do I do Z?" — and build content that answers each one definitively.
Voice-Optimised Content Formatting
Voice assistants prefer answers that are 29 words on average, conversational in tone, directly responsive to the question and factually precise. We reformat your key content to match the linguistic patterns that voice assistants select most frequently.
Local Voice Search Optimisation
"Near me" and location-based queries are the highest-volume voice search category. We optimise your Google My Business, local schema and location-specific content to capture "best [service] near me" and "[service] in [city]" voice queries.
Speakable Schema Markup
Google's Speakable schema tells Google Assistant exactly which sections of your content are appropriate for voice reading. We implement speakable schema across your key pages, directly signalling to Google which content to use as voice answers.
Featured Snippet Capture for Voice
Since 65% of voice answers come from featured snippets, capturing featured snippets is the most direct path to voice search dominance. We optimise for paragraph snippets (the format most commonly used for voice answers) across all high-intent voice query categories.
Our process
How we make you the spoken answer
Voice query research
Identifying the conversational questions your customers ask voice assistants — using autocomplete, People Also Ask data and voice-specific keyword tools to map every natural language query relevant to your business.
Featured snippet campaign
Capturing featured snippets for priority voice queries — since 65% of voice answers come directly from snippets, this is the highest-ROI voice search investment.
Content & schema optimisation
Reformatting target pages with voice-appropriate answer length, conversational tone, speakable schema and structured data that helps voice assistants extract clean answers.
Local voice search optimisation
For businesses with physical locations, optimising for "near me" and location-specific voice queries through GMB, local schema and localised content.
Common questions
Voice Search FAQs
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