Social media advertising
One agency. All four platforms.
Most businesses spread their social ad budget across platforms without a cohesive strategy — running the same creative everywhere and wondering why results are inconsistent. The truth is that each platform has a fundamentally different audience, ad format and buying intent. What works on TikTok fails on LinkedIn. What converts on Facebook needs a completely different approach on Instagram.
We manage all four platforms under one roof, with platform-specific creative, targeting and bid strategies for each. One account manager. One weekly report. Coordinated campaigns that work together across the full funnel.
Choose your platform
Platform-specific strategies
Facebook remains the most powerful social advertising platform for reaching broad consumer audiences with granular demographic, interest and behavioural targeting. With over 3 billion monthly users and the most sophisticated ad targeting system ever built, Facebook Ads deliver unmatched scale for B2C brands, e-commerce stores and local businesses looking to generate leads or drive direct sales.
Full service
Everything we handle for you
Full funnel architecture — awareness, consideration and conversion campaigns designed to move prospects through the buying journey systematically rather than just running one-off promotional ads.
We build Custom Audiences from your CRM data, Lookalike Audiences from your best customers, and interest-based cold audiences — then test each systematically to find your lowest cost-per-lead segment.
Ad creative is responsible for 70% of campaign performance. We brief, direct and write all ad copy — headlines, primary text and CTAs — and provide detailed creative briefs for static images, carousels and video scripts.
We set up and audit your Meta Pixel, LinkedIn Insight Tag and TikTok Pixel — ensuring all conversion events fire correctly so the algorithm can optimise toward real business outcomes rather than vanity metrics.
We run structured tests across audiences, creatives and offers — never changing more than one variable at a time — building a body of evidence about what works for your specific audience and scaling only proven winners.
Every week you receive a clear report showing spend, reach, clicks, conversions and ROAS per platform. Every week we make data-driven adjustments — pausing underperformers, scaling winners and testing new hypotheses.
How it works
Our social ads process
We audit your existing social ad accounts (if any), analyse your audience and goals, and recommend which platform or combination of platforms will deliver the best ROI for your specific business — before you commit a single dollar.
We build your full campaign architecture — funnel structure, audience segments, ad formats and budget allocation. We set up all tracking pixels, conversion events and attribution correctly so every lead and sale is attributed accurately.
We brief all creative assets with detailed specifications, messaging strategy and platform requirements. Once creative is approved, we launch with a structured test matrix — multiple audiences and creatives running simultaneously to gather data fast.
Every ad platform needs a learning phase to optimise delivery. During this critical period we monitor performance daily, make bid and budget adjustments and ensure no ad sets exit the learning phase prematurely.
Once winners are identified, we scale budgets methodically — never more than 20% per week to avoid disrupting algorithm optimisation. We continuously refresh creative to prevent ad fatigue and expand into new audiences as budgets grow.
Proof it works
Social ad results from real clients
"We went from 1.8× ROAS on Facebook to 6.2× in 90 days. The creative strategy and audience testing completely transformed our paid social performance."
"Our cost per qualified lead dropped 65% on LinkedIn. The ABM targeting approach reached exactly the right decision-makers at our target companies."
"TikTok Ads added an entirely new revenue channel. Sales grew 420% in 45 days with a ROAS of 4.8×. We had never run TikTok ads before Top3Results."
Common questions
Social Media Ads — FAQs
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