Why citations matter
Google uses citations to verify your business is real and trustworthy.
Local citations — mentions of your business Name, Address and Phone number (NAP) across directories, review sites and business listings — are one of Google's primary signals for local ranking. When your NAP is consistent across authoritative directories (Yelp, Yellow Pages, Foursquare, BBB and 50+ others), Google's confidence in your business increases — and your local rankings improve. When your NAP is inconsistent — different phone numbers, old addresses, misspelled names — Google's confidence drops.
What we do
Citation building and ongoing management
Full audit of your existing citation profile across 50+ directories, identifying every inconsistency, duplicate listing and missing submission — with a prioritised fix list.
Submission to all major general directories (Yelp, Google Business, Apple Maps, Bing Places, Facebook, BBB) and industry-specific directories relevant to your business category.
Correction of all inconsistent or incorrect business information across existing listings — ensuring your Name, Address and Phone number are identical across every directory.
Monthly monitoring of your citation profile to catch and correct any new inconsistencies, duplicate listings or data aggregator errors before they impact your local rankings.
Our process
How we build your citation profile
Full scan of your existing business listings across 50+ sources, documenting every inconsistency and missing directory.
We define the exact NAP format to use across all listings — one consistent version of your business name, address and phone number.
New submissions to all priority directories, correction of existing inconsistencies and removal of duplicate listings.
Ongoing monitoring to catch new inconsistencies introduced by data aggregator updates or competitor edits.
Common questions
Local citations FAQs
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