The analytics problem
Most analytics setups are broken in ways that cost real money.
The average GA4 setup has significant problems: conversion events that do not fire correctly, revenue attribution that credits the last click rather than the channel that started the journey, organic and paid traffic wrongly categorised, and dashboards that show trailing data without actionable insight. The result: marketing budget allocated to channels that look productive in the data but are not, and channels that are genuinely driving revenue being underfunded.
We audit, rebuild and maintain marketing analytics systems that connect every touchpoint to business outcomes. From GA4 configuration and conversion tracking to cross-channel attribution and weekly executive reporting — analytics that actually informs decisions.
What we set up
Analytics infrastructure that works
Complete GA4 configuration — property setup, data stream configuration, conversion event implementation, enhanced measurement, internal traffic exclusion, Search Console linking, Google Ads linking and Looker Studio connection. Including data verification to confirm accuracy before we hand over the keys.
Every meaningful user action tracked as a conversion event — form submissions, phone calls, purchases, downloads, booking completions, chat initiations. Correct attribution modelling connecting each conversion to the marketing channel or campaign that deserves credit.
Looker Studio dashboards built around the metrics your team actually uses — not the default GA4 reports that nobody understands. Custom channel performance views, SEO ranking trend integration, paid advertising ROAS dashboards and executive summary pages.
Integration of Google Search Console data, rank tracking across all target keywords, organic traffic trend analysis, keyword cannibalisation monitoring and monthly SEO performance reporting — connecting keyword movements to traffic and revenue outcomes.
A consistent UTM tagging framework across all marketing campaigns — so every email, social post, ad and partnership link is correctly attributed in GA4. We build the tagging framework, document it for your team and audit existing links for compliance.
Our process
How we build your analytics system
Full review of your current GA4 setup — conversion events, attribution configuration, data accuracy issues, missing tracking and dashboard quality. Delivered as a prioritised fix list.
Correct all conversion events, implement missing tracking, configure attribution model and verify data accuracy with real transaction testing before sign-off.
Custom Looker Studio dashboards connecting GA4, Search Console, Google Ads and any other relevant data sources — tailored to your team's reporting needs.
Monthly marketing performance reports with plain-English commentary on what moved, why, and what to do about it. Not data dumps — actual insight and recommendations.
Common questions
Marketing Analytics FAQs
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