Understanding the service
What is Local SEO?
Local SEO is the process of optimising your online presence to attract more business from relevant local searches. When someone types "plumber near me" or "best coffee shop in Manchester", local SEO determines whether your business appears in those results — or your competitor does.
Unlike traditional SEO which targets national or global rankings, local SEO focuses on the Google Map Pack (the top 3 map results), the local organic results directly below it, and voice search queries with local intent. These positions generate the highest conversion rates of any search result type.
The 3 businesses shown in map results above organic listings. These get 44% of total clicks for local searches.
Your GMB listing is the single most important local ranking factor. We optimise every field, category and signal.
Consistent business name, address and phone number (NAP) across directories builds trust with Google's local algorithm.
Volume, recency and sentiment of Google reviews directly impact map pack rankings and click-through rates.
What you get
Everything included in Local SEO
Full audit and optimisation of your Google Business Profile — categories, attributes, photos, posts, Q&A and service areas. We ensure every signal tells Google exactly what you offer and where.
We target both map pack positions and the organic local results below them. Appearing in both doubles your visibility on the results page and significantly increases click-through rate.
We build your business listings across 80+ authoritative directories and correct any inconsistent NAP data harming your rankings. Includes Google, Apple Maps, Bing Places, Yelp and niche directories.
A structured system to generate more 5-star reviews, respond professionally to all feedback and protect your reputation. Businesses with 50+ reviews get significantly more map pack visibility.
We build backlinks from locally relevant websites — local news outlets, chambers of commerce, local blogs and industry associations — that send powerful geographic signals to Google.
For businesses serving multiple areas, we create optimised location landing pages — each targeting a specific city or region with unique, high-quality content that ranks for localised keywords.
Why Top3Results
Why businesses choose us for Local SEO
Our 14-point GMB optimisation framework has landed clients in the local 3-pack within 6–10 weeks across dozens of industries and cities.
Monthly rolling agreements. We earn your business every month with results and transparent reporting — not legal obligations.
You see exactly where you rank every week — map pack position, local organic position, review count and GMB insights. No hiding, no spin.
Franchises, chains and businesses with multiple branches — we scale local SEO across every location with individual strategies for each.
How it works
Our Local SEO process
We audit your Google Business Profile, existing citations, competitor map pack positions, review profile and local organic rankings. You get a full picture of where you stand and exactly what needs fixing.
We fully optimise your Google Business Profile and create or update your location pages with local keyword targeting, schema markup and conversion-focused copy.
We build your citations across priority directories, clean up any inconsistencies, and implement your review generation system to build social proof at scale.
We secure backlinks from locally relevant, high-authority websites — reinforcing your geographic relevance and domain authority simultaneously.
Every week you receive a rank tracking report. Every month a strategy call. We continuously iterate based on what the data shows — until you are in the top 3.
Proof it works
Local SEO results that speak for themselves
"We went from invisible to #1 in the map pack for our main keyword in under 3 months. Bookings increased by 60%."
"Our GMB direction requests grew by 420% and calls from Google search more than doubled within 6 months."
"Top3Results got us into the local 3-pack in all 14 of our service cities. Multi-location SEO done right."
Common questions
Local SEO — frequently asked questions
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