📋 Project Overview
A direct-to-consumer clean skincare brand faced rising Meta Ads CPA and declining profit margins, needing a sustainable customer acquisition engine that could stand out against Sephora and Ulta.
Starting position
Thin product descriptions, competitive ingredient searches, slow Shopify Liquid rendering, and zero topical authority around clinical formulation terms.
🎯 Goal
Dominate organic search for high-intent ingredient queries (niacinamide, peptides, bakuchiol) and skin concern searches, driving sustainable recurring e-commerce revenue.
🔧 Solutions
Phase 1 — Technical Shopify Speed (Month 1): Overhauled Shopify Liquid templates, optimized image delivery, and achieved 95+ Core Web Vitals performance.
Phase 2 — Ingredient Glossary Architecture (Month 2–5): Built a 50-page interactive Skin Science & Ingredient Glossary linked directly to product catalog pages.
Phase 3 — Product & Review Schema (Month 3–6): Integrated aggregate review ratings and price availability schema, boosting search result click-through rates by 38%.
Phase 4 — Editorial Beauty PR & GEO (Month 4–10): Earned 74 editorial features across Allure, Byrdie, and Glamour, establishing brand citations in ChatGPT and Perplexity.
📈 Results
In 10 months, organic revenue surged from $42k/mo to $174k/mo (+310%), 58 target ingredient keywords reached Page 1, and organic conversion rate hit 3.8%.
Google Search Console — Organic Clicks (12 months)Campaign period
Total Clicks
Impressions (scaled)
Glossary published
Allure & Byrdie PR
68,400/mo peak
Keyword ranking improvements
Final results summary
Monthly Organic Revenue+310%$42k to $174k/mo↑ 310%
Monthly Organic Traffic68,400from 15,200↑ 350%
Keywords in Top 1058from 6 keywords↑ 866%
Domain RatingDR 47from DR 23↑ 24 points
Organic Conversion Rate3.8%vs 1.9% paid ads2× higher
Editorial Backlinks74avg. DR 54Allure & Byrdie
"Top3Results unlocked an ingredient-led SEO strategy that Sephora couldn't even match. Our organic revenue surpassed our paid advertising revenue within 10 months."