Top3Results — SEO, GEO & AEO Agency

📋 Project Overview

A B2B SaaS platform offering project management software for marketing teams. Despite strong product-market fit and a loyal user base, they had almost no organic search presence and relied entirely on paid acquisition — at an unsustainable CAC of $380 per trial signup.

Starting position

Starting position: 8 keywords in top 20, Domain Rating 24, no AI search presence, no content strategy, purely transactional landing pages.

🎯 Goal

Reach page one for 50+ target keywords within 6 months, establish brand presence in AI search (ChatGPT, Gemini), and reduce paid CAC by growing organic as a primary acquisition channel.

🔧 Solutions

Phase 1 — SEO Foundation (Month 1): Technical audit, Core Web Vitals improvements, internal link restructure, and keyword gap analysis vs. top 5 SaaS competitors.

Phase 2 — Content Strategy (Month 1–3): Built a 40-article content cluster targeting project management, marketing ops and team productivity keywords. Each article optimised for featured snippets and People Also Ask.

Phase 3 — GEO & AEO (Month 2–4): Implemented entity-based optimisation, structured data, and an AI citation strategy — getting the brand mentioned in ChatGPT and Gemini answers for target queries.

Phase 4 — Link Acquisition (Month 2–4): 42 editorial backlinks from SaaS review sites, marketing publications and productivity blogs.

📈 Results

In 4 months, organic traffic grew 180%, qualified trial signups from organic doubled, and the brand started appearing in ChatGPT answers for 6 target queries. CAC from organic is now $42 vs $380 from paid.

Google Search Console — Organic Clicks (12 months)Campaign period

Total Clicks

Impressions (scaled)

Content strategy live

GEO optimisation

11,800/mo peak

Keyword ranking improvements

Keyword	Monthly Volume	Before	After	Change
marketing project management software	8,100	#34	#2	↑32
marketing team collaboration tool	5,400	#28	#3	↑25
project management for marketers	4,400	#41	#1	↑40
best marketing workflow tool	2,900	Not ranking	#4	New
marketing project tracking software	2,400	#52	#5	↑47
marketing team management tool	1,900	#38	#3	↑35

Final results summary

Monthly Organic Traffic+180%4,200 to 11,800↑ 180%

Keywords in Top 1064from 8 keywords↑ 700%

Trial Signups (Organic)2×month over month↑ 100%

Backlinks Built42avg. DR 58New links

CAC from Organic$42vs $380 from paid↓ 89%

AI Mentions6ChatGPT & GeminiNew channel

"They ranked us on Google and got us into ChatGPT and Perplexity answers too. The GEO strategy is genuinely next-level. Our qualified leads doubled in 4 months and our organic CAC is now 9× cheaper than paid."

Sara R.

CEO, B2B SaaS Company

SaaS Platform Doubles Qualified Leads via GEO & SEO