SEO Case Studies & Client Results

📋 Project Overview

A B2B SaaS platform offering project management and workflow software for marketing teams struggled with soaring customer acquisition costs ($380 per trial via paid ads). Despite great user satisfaction and high retention, their organic presence was minimal, with no rankings for core marketing operations terms.

Starting position

Starting position: 8 keywords in top 20, Domain Rating 24, zero presence in AI search models, purely product landing pages with no topical search authority.

🎯 Goal

Reach page one for 50+ target keywords within 6 months, establish brand presence in generative AI search (ChatGPT, Gemini, Perplexity), and reduce paid acquisition costs.

🔧 Solutions

Phase 1 — SEO Foundation (Month 1): Full technical audit, Core Web Vitals fixes, semantic internal linking, and competitor keyword gap analysis.

Phase 2 — Content Cluster Strategy (Month 1–3): Engineered a 40-article content cluster targeting marketing workflow, ops management, and team productivity terms.

Phase 3 — GEO & AEO Strategy (Month 2–4): Deployed entity-based schema optimization and structured knowledge graph citations, earning recommendations inside ChatGPT, Claude, and Gemini answers.

Phase 4 — High-Authority Link Acquisition (Month 2–4): Secured 42 editorial backlinks from trusted SaaS review portals and marketing publications.

📈 Results

In 4 months, organic traffic grew 180%, qualified trial signups from organic doubled, and CAC dropped from $380 on paid ads to $42 on organic search.

Google Search Console — Organic Clicks (12 months)Campaign period

Total Clicks

Impressions (scaled)

Content strategy live

GEO optimisation

11,800/mo peak

Keyword ranking improvements

Keyword	Monthly Volume	Before	After	Change
marketing project management software	8,100	#34	#2	↑32
marketing team collaboration tool	5,400	#28	#3	↑25
project management for marketers	4,400	#41	#1	↑40
best marketing workflow tool	2,900	Not ranking	#4	New
marketing project tracking software	2,400	#52	#5	↑47
marketing team management tool	1,900	#38	#3	↑35

Final results summary

Monthly Organic Traffic+180%4,200 to 11,800↑ 180%

Keywords in Top 1064from 8 keywords↑ 700%

Trial Signups (Organic)2×month over month↑ 100%

Backlinks Built42avg. DR 58New links

CAC from Organic$42vs $380 from paid↓ 89%

AI Mentions6ChatGPT & GeminiNew channel

"They ranked us on Google and got us into ChatGPT and Perplexity answers too. The GEO strategy is genuinely next-level. Our qualified leads doubled in 4 months and our organic CAC is now 9× cheaper than paid."

Sara R.

CEO, B2B SaaS Company

SaaS Platform Doubles Qualified Leads via GEO & Semantic Clustering