📋 Project Overview
An enterprise HR tech platform launched a new brand domain and was completely invisible against established incumbents like BambooHR, Rippling, and Gusto, where Google Ads CPCs routinely exceeded $80.
Starting position
Brand-new domain with DR 0, zero search presence, lengthy B2B enterprise procurement cycles, and heavy search competition.
🎯 Goal
Build domain authority from scratch, rank top 3 for compliance, onboarding, and payroll automation queries, and generate 100+ inbound demo requests monthly.
🔧 Solutions
Phase 1 — Programmatic HR Calculators & Templates (Month 1–2): Built 50+ downloadable workflow checklists, salary benchmarks, and PTO calculators with SoftwareApplication schema.
Phase 2 — Answer Engine Optimization (Month 2–4): Formatted high-value answers to win 18 Google Featured Snippets and secure inclusions in ChatGPT & Gemini HR queries.
Phase 3 — B2B Authority Link Building (Month 3–6): Acquired 48 contextual links from SHRM, HR Executive, and verified tech publications.
Phase 4 — Comparison & Alternative Pages (Month 4–6): Published honest alternative-to pages that captured high-intent buyers evaluating competitor switches.
📈 Results
In 6 months from launch, the domain reached 8,400 monthly organic visitors, won 42 Top-3 rankings, and generated 112 monthly enterprise demo requests at a $52 CAC.
Google Search Console — Organic Clicks (12 months)Campaign period
Total Clicks
Impressions (scaled)
Domain launched
Calculators & AEO live
8,400/mo peak
Keyword ranking improvements
Final results summary
Monthly Organic Traffic8,400from 0 (new domain)↑ 8,400
Monthly Demo Requests112from 0 demosNew channel
Keywords in Top 342from 0 keywordsTop 3 ranks
Domain RatingDR 42from DR 0↑ 42 points
Featured Snippets Won18Position 0 answersTop snippet
CAC from Organic$52vs $210 paid ads↓ 75%
"Starting from a brand-new domain felt daunting in such a competitive space. Top3Results got us into the top 3 and into ChatGPT answers in less than 6 months."