📋 Project Overview
A family-owned commercial and residential plumbing contractor was burning over $10,000/month on Google Local Services Ads (LSA) with diminishing returns, losing organic 3-pack visibility to lead aggregators and competitor spam listings.
Starting position
Competitor spam GMB listings, weak localized landing pages, no systematic review generation, and missing EmergencyService schema markup.
🎯 Goal
Dominate the Map Pack across 3 service counties for emergency plumbing, drain cleaning, and water heater replacement queries, cutting paid ad dependencies.
🔧 Solutions
Phase 1 — Spam Removal & Map Pack Optimization (Month 1): Submitted formal Google redressals to remove 18 fake competitor map pins; optimized GBP primary/secondary categories.
Phase 2 — Geo-Targeted Service Silos (Month 1–2): Built 24 dedicated city-service landing pages (e.g. "Emergency Plumber in [City]") with Plumber and LocalBusiness schema.
Phase 3 — Review Velocity Automation (Month 2–3): Connected field management software to automated customer SMS feedback, reaching 320+ five-star reviews (4.9★ rating).
Phase 4 — Local Authority Citations (Month 2–4): Built local chamber of commerce, trade union, and neighborhood directory links.
📈 Results
In 4 months, emergency inbound calls multiplied 5× (45 to 228 calls/mo), the business ranked #1 across 3 counties, and ad spend was slashed by $8,500/month.
Google Search Console — Organic Clicks (12 months)Campaign period
Total Clicks
Impressions (scaled)
Spam listings removed
Geo-silos live
16,800/mo peak
Keyword ranking improvements
Final results summary
Monthly Inbound Calls+400%45 to 228 calls↑ 400%
Map Pack Positions#1across 3 countiesTop ranking
Monthly Revenue$182,000from search leadsNew revenue
Review Count320+4.9★ ratingHigh trust
Cost Per Lead$12vs $110 on Google LSA↓ 89%
City Landing Pages24ranking Top 3Geo dominance
"Our dispatch phones ring all day now with high-ticket emergency calls. We cut our paid ads budget by 80% while our revenue reached an all-time high."