📋 Project Overview
An upscale casual Italian restaurant brand with 6 locations across major metropolitan hubs was forfeiting thousands in third-party reservation commissions. Nearby competitors were dominating the Google Map Pack for local culinary queries.
Starting position
Fragmented NAP data across 40+ restaurant directories, missing Menu schema, unoptimized dish photography, and weak review accumulation systems.
🎯 Goal
Dominate the top 3 Map Pack rankings for all 6 locations for high-intent dining terms and drive direct table bookings without paying third-party booking commissions.
🔧 Solutions
Phase 1 — Multi-Location Directory Standardization (Month 1): Aligned NAP data across Yelp, TripAdvisor, Apple Maps, and local food portals.
Phase 2 — Restaurant & Menu Schema (Month 1–2): Implemented structured Menu and Restaurant schema with direct OpenTable/Resy integration buttons.
Phase 3 — Post-Dining Review Engine (Month 2–3): Launched table QR code review prompts that gathered 1,800+ five-star Google reviews across all branches.
Phase 4 — Food & Lifestyle Digital PR (Month 2–4): Secured editorial placements in Eater, TimeOut, and prominent regional food blogs.
📈 Results
In 4 months, table reservations from Google search and maps rose 380%, all 6 restaurant locations secured top 3 Map Pack rankings, and monthly commission savings topped $18,400.
Google Search Console — Organic Clicks (12 months)Campaign period
Total Clicks
Impressions (scaled)
Multi-GBP overhaul
Eater & TimeOut PR
48,000/mo peak
Keyword ranking improvements
Final results summary
Direct Table Bookings+380%1,450 to 6,960/mo↑ 380%
Map Pack Ranks6 Cities#1–3 across all branches100% Top 3
Menu Page Views84,000from 16,000 views↑ 425%
New 5-Star Reviews+1,8004.8★ avg ratingHigh trust
Booking Fees Saved$18.4k/modirect reservationsHigh ROI
Near Me Queries+460%local food searches↑ 460%
"We used to pay thousands every month in booking commissions to third-party apps. Now our tables are full 7 nights a week straight from Google Maps."