📋 Project Overview
A premier physical therapy and sports injury clinic network with 8 facilities was struggling with empty treatment slots and low local search visibility, losing prospective patients to hospital-affiliated orthopedic centers.
Starting position
Duplicate boilerplate content across location pages, missing MedicalCondition and PhysicalTherapy schema, and fragmented Google Business listings.
🎯 Goal
Rank in the top 3 Map Pack and organic search for all 8 clinic locations for sports rehab, back pain, and post-op physiotherapy terms, filling clinical capacity.
🔧 Solutions
Phase 1 — Location Architecture & Clinical E-E-A-T (Month 1): Authored unique condition landing pages for each clinic written and verified by Doctor of Physical Therapy (DPT) clinicians.
Phase 2 — Medical Structured Data (Month 1–2): Deployed comprehensive MedicalCondition, MedicalTherapy, and MedicalClinic schema markup.
Phase 3 — Review Generation Across 8 Branches (Month 2–4): Automated post-discharge review collection, generating 890+ verified 5-star reviews.
Phase 4 — Sports Injury Digital PR (Month 3–5): Secured 37 editorial mentions in sports medicine and athletic training publications.
📈 Results
In 5 months, patient bookings rose 350% (1,890 monthly appointments), all 8 clinic locations ranked #1–3 in the local Map Pack, and the clinic expanded staffing to meet demand.
Google Search Console — Organic Clicks (12 months)Campaign period
Total Clicks
Impressions (scaled)
Clinical silos live
Review automation active
28,600/mo peak
Keyword ranking improvements
Final results summary
Monthly Patient Bookings+350%420 to 1,890↑ 350%
Map Pack Dominance8/8all locations Top 3100% Coverage
Monthly Organic Traffic28,600from 6,350↑ 350%
Active Treatment Plans640/moup from 150/mo↑ 326%
Verified Reviews890+4.95★ avg ratingHigh trust
Organic ROI8.4×lifetime patient valueTop ROI
"All 8 of our clinical locations are operating at maximum capacity. We have had to hire 6 new physiotherapists just to keep up with the organic patient volume."