SEO Case Studies & Client Results

📋 Project Overview

A leading commercial dispute and corporate law firm suffered from total search invisibility against national directory aggregators and older legacy practices. Despite closing high-value corporate deals, their website generated fewer than 15 partner inquiries per month, forcing heavy reliance on unpredictable peer referrals.

Starting position

Starting position: Ranked #35+ for commercial litigation and M&A keywords, thin practice pages, missing LegalService schema markup, and outdated citation records.

🎯 Goal

Dominate the top 3 positions for 15 commercial law practice areas, establish high-trust E-E-A-T credentials, and generate 50+ qualified corporate consultations monthly.

🔧 Solutions

Phase 1 — Technical & Entity Architecture (Month 1): Implemented structured LegalService schema, verified attorney author entities, and fixed crawling bottlenecks.

Phase 2 — Practice Area Silos (Month 1–3): Authored in-depth commercial litigation, shareholder dispute, and M&A advisory pages backed by real case precedent analyses.

Phase 3 — Digital PR & Authority Outreach (Month 2–5): Secured 38 high-authority editorial citations across Legal 500, business journals, and corporate law reviews.

Phase 4 — Localized Practice Optimization (Month 3–5): Consolidated multi-location Google Business Profiles and cleaned up 60+ local directory citations.

📈 Results

In 5 months, partner consultation requests rose 280%, 12 primary practice area queries reached the top 3, and organic traffic generated over $4.2M in new corporate retainer pipeline.

Google Search Console — Organic Clicks (12 months)Campaign period

Total Clicks

Impressions (scaled)

Practice silos launched

Digital PR push

8,900/mo peak

Keyword ranking improvements

Keyword	Monthly Volume	Before	After	Change
commercial litigation lawyer	4,400	#38	#2	↑36
corporate dispute solicitor	2,900	#45	#1	↑44
breach of contract lawyer	3,600	#29	#2	↑27
commercial lease dispute lawyer	1,800	#54	#3	↑51
corporate m&a legal advisory	2,100	#40	#2	↑38
business partnership dispute attorney	1,600	#61	#1	↑60

Final results summary

Monthly Partner Enquiries+280%14 to 53 leads↑ 280%

Keywords in Top 312from 0 keywords↑ Top 3

Organic Traffic+381%1,850 to 8,900↑ 381%

Domain RatingDR 48from DR 22↑ 26 points

Client Pipeline Value$4.2Mfrom search leadsNew revenue

Editorial Legal Links38avg. DR 64High trust

"The quality of leads coming through our commercial practice pages has completely altered our firm's revenue trajectory. We are landing multi-million dollar corporate retainers directly from organic search."

Alex K.

Marketing Director, Commercial Law Firm

Commercial Law Firm Reaches Top 3 for 12 High-Value Practice Areas