📋 Project Overview
A Central London chartered accounting firm wanted to expand its corporate audit, R&D tax credit, and statutory accounting divisions in one of the most fiercely contested financial search markets globally.
Starting position
Entrenched competition from Big 4 firms and legacy accounting consultancies, thin generic service pages, and no structured financial schema.
🎯 Goal
Rank #1 for "accountant London" and top 3 for corporate tax and statutory audit keywords, generating high-value annual corporate accounting retainers.
🔧 Solutions
Phase 1 — E-E-A-T & Financial Schema (Month 1): Implemented AccountingService schema, verified ICAEW and FCA partner credentials, and structured author entities.
Phase 2 — Specialized Corporate Silos (Month 1–3): Engineered granular landing pages for R&D tax relief, corporate structuring, and statutory audits.
Phase 3 — London Borough Local SEO (Month 2–4): Optimized Google Business Profiles for City of London and Canary Wharf territories with verified citations.
Phase 4 — Financial Digital PR (Month 3–6): Secured 44 editorial backlinks from City A.M., Financial Times commentary, and UK business journals.
📈 Results
In 6 months, corporate leads rose 480% (93/mo), the firm captured the #1 position for "accountant London", and signed over $2.1M in new corporate accounting retainers.
Google Search Console — Organic Clicks (12 months)Campaign period
Total Clicks
Impressions (scaled)
E-E-A-T overhaul live
City A.M. PR placement
22,400/mo peak
Keyword ranking improvements
Final results summary
Monthly Corporate Leads+480%16 to 93 inquiries↑ 480%
Main Keyword Rank#1"Accountant London"Top rank
Monthly Organic Traffic22,400from 4,100↑ 446%
Retainer Pipeline$2.1M+corporate audits & taxNew revenue
Domain RatingDR 49from DR 26↑ 23 points
Top 3 Financial Keywords62from 3 keywords↑ Top 3
"Ranking #1 for 'accountant London' seemed impossible against the legacy firms in the City. Top3Results delivered exactly what they promised, bringing us multi-million pound corporate retainers."