📋 Project Overview
A large regional multi-franchise automotive dealership was losing potential car buyers to national online used car platforms (Carvana, CarMax) and competing dealer groups in neighboring cities.
Starting position
Vehicle Detail Pages (VDPs) de-indexing when cars sold, slow inventory crawling, and inconsistent Google Business Profile catalog feeds across departments (Sales, Service, Parts).
🎯 Goal
Dominate local search for "used cars near me", "certified pre-owned", and "car trade-in value", driving high-intent showroom visits and test-drive appointments.
🔧 Solutions
Phase 1 — Dynamic VDP & AutoDealer Schema (Month 1): Implemented automated XML inventory feeds with Car and AutoDealer structured data updated hourly.
Phase 2 — Trade-In & Financing Calculators (Month 1–2): Built instant trade-in appraisal calculators and financing rate estimators that captured high-intent leads.
Phase 3 — Multi-Department GBP Overhaul (Month 2–3): Split Google Business Profiles into verified Sales, Service, and Parts entities, dominating local map results.
Phase 4 — Local Auto PR (Month 3–5): Acquired 34 regional community and automotive publication links.
📈 Results
In 5 months, showroom foot traffic from Google Maps grew 190%, test-drive appointments multiplied 3.2×, and inventory turnover accelerated from 42 to 18 days.
Google Search Console — Organic Clicks (12 months)Campaign period
Total Clicks
Impressions (scaled)
Dynamic VDP feeds live
GBP multi-dept split
31,500/mo peak
Keyword ranking improvements
Final results summary
Showroom Foot Traffic+190%820 to 2,380/mo↑ 190%
Test Drive Bookings3.2×direct online leads↑ 220%
Monthly Organic Traffic31,500from 10,800↑ 192%
Inventory Turnover18 Daysdown from 42 days57% faster
Top 3 Local Keywords14from 2 keywords↑ Top 3
Cost Per Vehicle Sold$88vs $240 aggregator leads↓ 63%
"Our showroom traffic from Google Maps and search queries almost doubled within 5 months. We are moving inventory faster than we ever thought possible."